A brief history of the summer shopping holiday Amazon created to celebrate its own birthday. Amazon Prime Day, this year, is two Prime Days. It is July 15 and July 16, and it will be what it always is: a time, if you have an Amazon Prime account, to shop on Amazon for certain things that cost less than they normally do. Typically, the best deals are on Amazon-made electronics, such as Echo speakers, Kindle e-readers, and Fire TV accessories. There has been a particular emphasis on Amazon Fashion offerings since the company began pouring resources into selling clothes two years ago.
Tune in to PrimeVideo tonight 9pm ET! But to some, Prime Day may already feel more like a major cultural event and actual holiday. I was a little surprised that this is only the fifth Prime Day, as it feels like it has been happening for close to my entire life. How did we get here?
And is Prime Day — now two days! I cannot stress this enough! The first Prime Day was in July The motive here was clear. From there, things only got bigger and bigger — as did Amazon itself.
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In , Amazon wrote that, globally, the most-purchased product was its Amazon Echo Dot, which was steeply marked down so as to get a leg up over Google in the voice assistant wars. Note that CNET may get a share of revenue from the sale of the products featured on this page. Fire TV streamers and Fire tablets.
Kindle ereaders. Echo smart speakers and displays.
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There's no question Amazon will offer major savings on these and other devices -- including brand new ones like the Echo Show 8 and Echo Dot with Clock. My advice: Never, ever pay full price for Amazon gear, most of which goes on sale every month or two, sometimes in line with holidays, sometimes just at random. The Echo Show 5, for example? The only real question is how deep the discounts will be.
Almost certainly. So even if you see various sales between now and Black Friday, I definitely advise waiting. Apple doesn't "celebrate" Black Friday the way other companies do.
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In , for example, Apple's Black Friday deals came in the form of gift cards, and it's a safe bet that'll be the story in as well. The latter was recently replaced with the iPad All this is to say: Apple may not discount these items, but many retailers will.
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They're already doing it. And history teaches us what you can expect. Bookmark my page for daily updates. Apple has not had an official Black Friday ad in recent years, but head-turning deals will be available from all the major retailers. The good news is Black Friday sales on Apple devices follow a predictable format every year, So, having analysed recent years and spoken with industry insiders, I expect the following deals to headline Black Friday Walmart typically has the biggest gift card discount but Best Buy does straight cash discounts so watch out for that.
Apple AirPods should be bundled in some Black Friday deals.
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